Fashion Madness Blog

Fashion TV – Watch It Free On The Net

2010-01-25T08:38:00.000-08:00

Fashion on TV, we can all watch it free and we can see it on our TV’s, but now we can also see it broadcast on the web as well and in many instances its free.

So, why are companies providing free fashion TV? Quite simply, we all love fashion on TV and it sells!

Here you will find out where you can watch free fashion TV and videos on TV and the internet and what you can and cannot learn from it, albeit its escapism and a lot of fun!

But what can we learn from fashion on TV?

This article is all about where you can watch fashion TV free, live and how it can help us with our image and we can have fun.

The rise of fashion on TV

We live in a more image conscious society than ever.

Fashion TV is part of our lives.

We see the stars on fashion TV and we see makeovers of ordinary people.

Today, on the internet more and more companies are looking at the power of fashion to fulfil our hopes and dreams and therefore provide fashion TV free.

Why?

Because, we all want to watch it.

Lets face it, we all love fashion on TV and advertisers realise it, as it can be a powerful advertising tool and make them lots of money, as well as providing entertainment.

Women watch it. Quite simply, all woman love fashion, as its escapism and also keeps them up to date with all the latest trends.

Men love fashion TV. Wonder why!

Seriously, with the rise of male image consciousness, men also want to see the latest trends on the catwalk and seeing pretty girls is a bonus.

Also don’t forget the rise of the gay community.

They love the girls, the guys and are probably the most image conscious group of all.

Don’t underestimate the power of the “pink pound”, advertisers don’t.

What we can’t learn from fashion TV

Well, its all good escapism, but it can also show you what you should not wear, as well as what you should wear.

Keep in mind, fashion and style are different.

If you are not a size 10, then many of the things you see on fashion TV may not be for you, so just take it as entertainment.

The power and influence of fashion TV

In the new millennium image sells and advertisers realise this.

Fashion TV is going to huge on the internet as advertisers exploit its potential.

Fashion on TV is nothing new, but free fashion TV and videos on the internet are.

More and more companies in the future, will use this method to help promote their own sites and increase advertising revenue.

Let’s face it we all love fashion TV.

Even if we don’t follow the fashions, we love the entertainment and free fashion TV and Videos keep us hooked.

Exactly what the advertisers want!

So watch, the internet and see lots of free fashion TV and video’s, in the near future.

Enjoy and have fun!

For more information on where to watch free fashion on TV on the net as well as articles, downloads and magazines all for free, visit:

http://www.net-planet.org

Want to be a Top Fashion Designer? - Then Learn the Principles of Fashion Design

2010-01-25T08:30:00.000-08:00

When you are interested in pursuing a career in fashion design, you should explore what some of the principles of fashion design are, before you can truly understand the depth of this occupation. With the principles of fashion design mastered, you may be on your way to creating designs that surpass even the brilliant minds of Calvin Klein, Armani, Ralph Lauren, Versace, as well as Dolce & Gabbana.

Fashion designers, who have mastered the principles of fashion design, go on to create the trends that we see displayed at fashion shows, and featured in magazines, such as InStyle and Vogue. The designs could be as serious as the times or as sexy as they want to be. The principles of fashion design do evolve with the changing tastes of society. Sometimes it is up to fashion designers to give consumers a little nudge in the right direction, as far as seasonal colors, trends and style go. More than often, fashion designers must pay attention to the changing desires on the streets. Many times designers are able to draw from the public when searching for ideas to use with respect to the current principles of fashion design.

The principles of fashion design come into play when a designer sits down to create a sketch of their latest creation. The principles always state that every creation starts with a sketch. A special desire to create a certain type of garment may exist, or maybe the idea surfaced from outside contact involving street trends. Inspiration comes in many different ways, with designers drawing from the past, movies, magazines, as well as current events.

When the sketch becomes a visual on a computer screen, numerous principles of fashion design are incorporated. Design software creates a graphic, which patternmakers and tailors can follow in order to develop a sample. This is when a designer can see their ideas and creations in the flesh. This will then give them a chance to alter things that do not materialize in the way that they expected. If the designer is successful in incorporating the principles of fashion design with this experience, they may produce a sample suitable for acceptance into a clothing line.

A successful designer should know how to perform a variety of tasks in order to prosper in the business. Designers should know how to sketch their ideas; create patterns; choose relevant fabrics, materials and colors; work with other designers; be able to communicate with other production employees; as well as attend fashion shows and be aware of the latest fashion trends.

When deciding upon a career in fashion design, as individual should know that in order to master the principles of fashion design, they should possess additional skills that would make life easier for a designer. Some of the skills needed to truly make an impression in the business is reading, writing, math skills; the ability to speak and listen; knowledge of computers; good problem-solving and decision-making skills; as well as a positive attitude. Keeping these principles and skills of fashion design in mind allows the chance of success to greatly increase.

For more womens fashion articles, and a FREE Fashion Magazine featuring the latest fashion trends for women, please visit our web site: http://www.net-planet.org

Popular Hats and Caps - Great Winter Accessories

2010-01-19T17:59:00.000-08:00

Hats and caps were much more in use in the past but it doesn't mean that they have come to loose their status in the present times. They are still used for protection, religious and medical purpose, as a symbol of status or office, as a part of social convention and even for hiding baldness. However, today's generation love hats and caps because they have become a style or fashion statement. Besides, caps are essential winter accessory to protect one from cold. Head wear is given its due recognition by the fashion accessories companies too who regularly introduce stylish head gears.

Popular Hats and Caps - For Men and Women

In a survey about men's perspective about fashion items, one item about which men agreed that it is a great fashion accessory was caps, hats and head wear. Modern Popular hat styles for men include the baseball cap, the cowboy hat though it is popular in only some parts like Texas, and the newsboy or messenger caps. The most popular hats and caps with women are straw hats, felt and velvet hats, cotton knitted hats, and as winter accessory they like to don wool bucket hat or wool beret. Woolen hats are also there for men and that too stylish ones, of which embroidered hats and caps are most liked by men.

Women love it when their hats are embellished with fur, bows, satin ribbons and the like, so that they may look stunning in formal dresses too. There are some unisex caps too, like baseball caps, that are worn by both, men and women. Apart from hats and caps, masks have also become very popular these days. These face masks are worn over a part of the face or all over face, mainly to disguise the wearer but sometimes also to protect the face. Their popularity is due to pleasure factor when it is required to disguise the wearer, say at fancy dress parties, masked balls and during Halloween parties. The ones which are worn for protection are popular with sports persons like ice hockey goalkeepers and yes with sporty persons too who enjoy throwing snowballs on each other!

In most of the cultures, headgear is a sign of respect and there are specific rules about when, where and how to wear a hat. The prescribed etiquette for hats and caps go to show how important an accessory are hats and caps!

http://www.teonline.com/textile-accessories/fashion-accessories/head-gear.html - http://www.askandyaboutclothes.com/Clothes%20Articles/etiquette_for_hats_and_caps.htm

Looking to Get into Fashion School? Use These Tips

2009-12-22T14:03:00.000-08:00

Is it necessary for you to have a college degree in order to become the world’s next great fashion designer? While true style can't be taught, most people will agree that it is very difficult to find a job, any job in the fashion industry without some sort of degree, even if it is a two or four year one. As a matter of fact, going to fashion school and getting an education makes you more of an appealing job candidate. It is extremely competitive job market and an education can make the difference between you and another equally qualified candidate.

No matter how talented you are or think you are, fashion design school holds a ton of experience that you’ll be hard pressed to find somewhere else. You can make some contacts within the industry contacts, polish up on your techniques and even learn new and exciting fashion design software. School can teach you how to critically look at your own work, thus improving your design skills.

If you’re thinking about going to fashion school, there are quite a few choices to consider. Here are just a few of the beginning steps you’ll need to take in order to get yourself enrolled in the best fashion schools.

If you have any dreams of joining the world of fashion, you better learn how to sew. There is no other skill that is as important as sewing is to fashion design. It’s also a skill that more and more students just don’t have. Knowing how would and can give you a one up on the competition. Learning how to sew can put a potential fashion designer a step ahead of the others trying to get into fashion school.
Now is the time to master your drawing abilities. Now it’s true that a great portion of this artistic skill comes naturally for most people, that doesn’t mean you shouldn’t at least take the time to practice drawing. You need to know how to effectively put your ideas on paper in such a clear manner that others can see them.
Think of fashion just like you would as any other college. You’ll want to have good grades all throughout high school and a good SAT score. These schools are looking for the best of the best and want hardworking, dedicated and studious people. Good grades are a great indication that you would be that type of student.
It wouldn’t hurt you to surround yourself with fashion by working part-time in a trendy clothing store or a fashion boutique. Not only does this show you are willing work your way from the bottom up but also that you have a basic understanding of how the fashion business is run.
It is important to get some firsthand experience of any kind. This means you will have to offer your services for free such as through an internship. Working for free sucks but think of all invaluable experience you will be gaining. It is never too early to start building a portfolio.
It is always good to have excellent references in your back pocket. Try to find any local fashion designers, even if their names are recognizable not, and study under them, ask them if they mind being followed or looking for help. You want to display all of your potential to them in order for them to be willing to give you a reference.

Rocawear defines the lifestyle for today’s young hip consumer and provides the efficient business acumen to retail partners necessary to be successful. As the ad campaign tag-line goes......WE RUN THE STRIP. Check us out at http://www.rocawear.com.

Fashion Design Degrees Create a Pattern for Success

2009-12-22T14:01:00.000-08:00

Abbey Swisher didn't necessarily want to become a fashion designer or consider fashion design degrees to be her forte in college until she was studying interior design and took an elective in fashion. "I just started to sew, and kept sewing and sewing," she recalls. "I'd come into class with outfits I had made, and people would be like, 'Abbey, why don't you become a fashion designer?'"

She took the hint, switched majors from interior design, and began taking fashion design courses at Virginia Marti College of Art and Design (Lakewood, OH). Now, with classes like tailoring, fashion illustration, and business law, Abbey's learning the crafts needed to become a fashion designer -- making suits and coats, illustrating her designs, and navigating the legal aspects of the industry. And, as anyone successful in fashion design careers will attest, fashion design degrees are instrumental in designing career success in the competitive industry.

Another way to set yourself apart if you want to become a fashion designer? Keep on top of opportunities in which you can show off your stuff like Abbey did. Recently, she designed a dress for a contest held by the Duck® brand duct tape company. Out of several fashion design students at her school, Abbey's dress design came in first. "It was the perfect opportunity to let my creativity run wild," she says. "When I started, I had a plain white dress. I wanted to do shooting stars, then I wanted to do watermelons -- I just wanted to get people's attention." And she certainly did. Her poker-themed prom dress, made entirely out of duct tape, caught the eye of the judges and won her an all-expenses-paid trip to New York City, as well as the opportunity to network with those who've made their mark within fashion design careers. If you want to become a fashion designer, big city exposure is a good start.

So are designer labels in the future for this aspiring fashionista? "Fashion design school is important to me -- more than anything else right now," says Abbey. "Once I graduate, I'd like to work for a designer, and what I'd really like is to start my own company. It's a risky industry, but the good thing is that you can be creative," she adds. "You have so many options for a job in this field -- everybody needs clothes." If you want to become a fashion designer like Abbey, get passionate about fashion design now.

To find college and career schools near you, surf http://www.CollegeSurfing.com

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Elise B. Zito is a frequent contributor to The CollegeBound Network. Learn more about finding a school or career that's right for you!

How to Read a Fashion Magazine

2009-12-21T15:26:00.001-08:00

When I recently advised a client to study a few fashion magazines to glean some ideas for the
upcoming season, she flatly refused.

"I HATE those things!" she told me vehemently. "Skinny girls, expensive clothes - what does that have to do with my life? Nothing!"

Now since this isn't the first time I've heard this argument, I realized that she was missing
the point of the exercise - much like the women who tell me that VOGUE or W are "their bibles." In this corner, we have someone who's way too caught up in her own reality; in the other, we have someone who's much too caught up in someone else's. Let's all move a bit more to the center and learn how to read these things properly, shall we? We'll all dress a lot better for it.

Let's start with a little dissection first, then move on to the "how to" part of the lesson.

THE MODELS

Overall, fashion magazines tend to show young, thin, attractive people in their pages for the
exact same reason that grocers tend to polish their apples and car dealers tend to have you
test drive clean cars: because it sells more. It's as simple as that. Fashion Marketing 101.
Whether you agree with it or not is beside the point; it works -- VERY well.

So well, in fact, that somewhere along the line, many women went from trying to determine whether the clothing being shown would work well on their bodies to bemoaning the fact that their bodies don't look like the mannequins. Let me let you in on a secret: those girls don't look like that every day, either. They have an army of people to get the hair, makeup, clothes, and lighting just right. If that doesn't work, they airbrush the photos to get the right look. And if the model packs on a few pounds or starts to show signs of ageing, she's replaced. Nothing like being a "has been" by the age of 30, eh?

What a shame that so many teenage girls and women have allowed the slick marketing to muddle their thinking and impact their self esteem. Don't be one of them. Look at the clothes and the mood that the picture evokes; don't compare yourselves to the mannequins.

THE SETTINGS

In fashion magazines, you'll often see a beautiful girl in gorgeous clothes in an enviable
setting surrounded by handsome men. If only, right? Well, that's part of the marketing. It's
called projecting, and if you've ever envisioned yourself swapping places with the gal in the
picture, the marketers have done their job. It's a set up. A complete fabrication. A ruse.
Remember that the next time you see a shot that makes you want to rush right out and buy the
clothes you see so you can be just like the girl in the picture.

THE ADS

Ever wonder why you see so many high end designers advertising in fashion magazines and
why the fashion magazines, in turn, show so many of those same designers in their editorial photo spreads? It's no coincidence. Those one-page ads are VERY expensive, often costing tens of thousands (or more), depending on the magazine's circulation. So the fashion houses don't spend all their advertising dollars in one place. Oh, no.

They'll put a portion of their budget into ads, a portion into lending clothes to magazines for
photo shoots, and a portion into creating clothes for celebrities for red carpet and other media events. That way, they spread the name recognition around. It's clever - and expensive.
But it works. If you love labels and see a look you like in a couple of fashion magazines and on a favorite celebrity, wouldn't you be more inclined to buy it if you had the money? Many
are. A look through the society pages will tell you as much.

THE LESSON

So now that we've addressed the models, ads, and editorial spreads, here's what you SHOULD be
looking for when you read a fashion magazine (and yes, it's okay to rip out pages and put them in a file for future reference - but only if you own the magazine!):

1. The Trends

Fashion magazines will call them "must have" items, but look at trends skeptically to see
whether they fit your body, clothing personality, and lifestyle. Don't worry about the price. If you find something you like and want to wear, look for an inexpensive version of the trend at your favorite discount or outlet store. Buy cheap, wear often, and discard when then trend is over.

2. The Updated Classics

Most women recognize that classic styles are a good value, and fashion magazines know this. So
they'll show trendy new ways to wear classic styles and give you plenty of ideas in the
process. All you have to do is take a moment to break it down to see how you can apply this to
your own closet.

3. The Designers

If you have a "thing" for designer labels, high end fashion magazines (Vogue, W, Marie Claire,
Town and Country) are a great place to learn about the different fashion house philosophies.
Even if you can't afford those brand names, don't fret. If you find a look you really like, you'll probably be able to find it a little later in the season in a budget-friendly copy-cat version.

4. Styling Ideas

Styling refers to the way the clothing and accessories are presented in a picture. Look at
how the clothes are layered, draped, or wrapped. Look at how the jewelry is worn. See what they did with the bag and shoes. Look at the hair and other accessories. If you see something you like, try creating a similar look with pieces from your own closet. You'll be surprised how you can breathe new life into your old standbys just by wearing them a different way.

5. Hair and Makeup

Are you in a hair and makeup rut? Peruse a few fashion magazines to see what's hot for the
season. Not only will you glean some new looks, you may discover that a new 'do may be all you
need to look "au currant" this year.

Fashion magazines are a great way to learn all about what's happening in fashion AS LONG AS you
remember that they're created to sell clothes and accessories. Forget about the models and the
price tags and focus instead on the clothes, trends, and styling ideas that might work for
you. Then copy or adapt them to your own budget and lifestyle. Before you know it, you may look like you stepped out of a fashion magazine - whatever your age, shape, size, or budget.

Diana Pemberton-Sikes is a wardrobe and image consultant and author of "Wardrobe Magic," an ebook that shows women how to transform their unruly closets into workable, wearable wardrobes. Visit her online at http://www.fashionforrealwomen.com

A Guide to London Fashion Week

2009-12-21T15:25:00.000-08:00

London Fashion Week gears up for September 2009 - The pressure is already building for Spring /Summer collections to be ready for what could be a make or break show. Leading fashion retailers understand that despite the downturn there is a group that are hard core customers and who will always shop for new and exciting clothes. Regularly refreshing window displays with new content is just one of the ways that retailers can continue to attract buying customers.

Provisional dates for London Fashion Week are 18th - 22nd September and the venue is Somerset House off the Strand, a truly beautiful setting that will complement the vibrant fashions on the catwalk.

Following New York Fashion Week and ahead of Milan and Paris fashion weeks, the London Fashion Week is a biannual event that is a must-see for the fashion industry. Trade and Press jostle for positions to both enjoy and discover the latest innovations and fashions that will adorn top fashion stores or disappear with barely a trace.

Organised by the British Fashion Council, London Fashion Week is the premier event for British designers looking to promote their designs to a worldwide audience. Various schemes are in place to financially support the brightest young talents to enable the best to exhibit on a level catwalk with the world's leading fashion houses.

BFC New Generation is a scheme that is sponsored by Top Shop and supports young designers exhibiting during London Fashion Week. Estethica is sponsored by Monsoon and supports collections that are based on ethical, or ecological, or organic principles. Fashion Forward is sponsored by Westfield London and supports British designers who have already made their mark during London Fashion Week. It is a scheme that has helped several of the UK's top designers get established.

People wishing to attend specific catwalk shows outside of Trade and Press can do so at the discretion of individual designers. During the week, more than 200 British and international fashion and accessory designers will be exhibiting work which will have been kept under wraps right up until the day of the show.

Following London Fashion Week is London Fashion Weekend which is an extremely popular event where anyone who loves clothes and haute couture can get up close and personal with top fashion labels and buy clothes for slimmed down prices. During the event, fashion and beauty experts are on hand to give advice.

Catherine writes about Exhibition AV accessories and Exhibition Stands and services.

Incredible Fashion is All About What Suits You the Finest

2009-11-24T14:52:00.001-08:00

We generally adore people who know their body well and wear clothes accordingly. These are the people with great fashion sense. Some clothes suit a particular set of people, while they might not look good on others. So fashion is a very individual statement as it is nothing but just a reflection of your personality and thought.

To have a good judgment of fashion, one should go for a variety of getups and ask for feedbacks from the people around. This may bring you faith in yourself and the clothes you are wearing. Many people who are confident of themselves and their choice of fashion and do not want others to decide for their fashion statement, can go for what they like. The only important thing for ones fashion viewpoint is the way a person carries ones self. The wackiest of clothes as per one person can become the perfect fashion stroke for others.

The approach of goth and emo.

These days, certain section of the society, especially the teenagers and the kids are drifted towards this new approach called Goth or Emo. Emo means emotional, which represents teen agony, weirdness, peculiarity, fetish and eccentricity. This style puts forward, enormous sum of black garments, ragged fishnet stockings, black hair and makeup. This style is no more just feminine but attracts a lot of men these days. These men are very fashion conscious and are ready to put on makeup and loud accessories. This style of fashion can only be a magnet for the people who are into Emo music and dramatics and understand its pain and feel.

About the preppy.

There is another style of fashion which is known as preppy. This is a young, adorable look, most popular among the school and college going kids. This fashion style depicts ones concern and apprehension for ones clothes. These clothes are very efficient, well ironed and clean. People who are sensitive and refined prefer this kind of fashion.

Emo and preppy are the two extremes of fashion. One being very loud and vindictive and the other one is simple and polite. One can stay in between and enjoy the familiarity of both the worlds. One can also go in for a complete mad experience by experimenting with fashion which is entirely ones own. This style is called the go wild fashion. A lot of new styles can be created by doing mix and match, combining different fashion styles and putting them collectively in an amusing fashion. Make your imagination as your fashion statement. If you do not understand this, try surfing the internet for online fashion.

These days internet provides you with plenty of online fashion websites which give you the prototype of most up-to-date fashion trends and moods. These online websites can give u clues of different tricks, guidelines and ideas of combining styles to create your own identity of fashion. This kind of an approach can lead you to the creation of wonderful fashion, fascinating many people and inviting a lot of praise and compliments.

Learn the inside secrets of what is going on in the fashion industry. Also , learn what to ware and what not to ware when it come to keeping up with your fashion statement. Please visit http://www.BestFashion4You.com for more fashion tips.

Famous Fashion Designers

2009-11-24T14:51:00.005-08:00

Fashion designers use flair and know-how to create everything from hospital uniforms to the eye-popping outfits worn by rock stars and models. Jobs for fashion designers are expected to grow more slowly than the average for all careers through 2014, according to government economists. A study of the work of several other fashion designers records how fashion changed throughout the decade.

Fashion

Fashion design is also a labor of love, requiring long hours and little chance of superstardom -- but for many, the work itself is the reward. Fashion designers, in fact, are some of the most creative and eclectic people that you will ever meet. Men's fashions during the 19th and 20th centuries have been conservative and dull in comparison to women's. The fashion industry is a big part of our economy. Here is a short list: Chanel Gabrielle "Coco" Chanel (1883-1971) created feminine fashion that provided the feeling of luxury and combined traditional women’s clothing with styles, fabrics, and articles of clothing used by men. Her fashion revolution liberated women to express their femininity with elegance and grace.

The Hollywood film "The Devil Wears Prada", starring Meryl Streep, has brought a lot of attention to the world of fashion. More information about Prada Versace Gianni Versace (1946-1997) became interested in fashion working in his mother's small dress shop. By 1978 he had become a design leader of women's and men's fashions. More information about Giorgio Armani Jean-Paul Gaultier (1952- ) is a French fashion designer who never received formal design training. In 1967 he purchased the Polo label and launched a world-wide fashion empire that includes clothing lines for men and women.

Fashion

The high prices commanded by the fashionable Fendi purses have created a large market for fake goods from Asia bearing logos that are eerily similar to the inverted FF. In 1985, they took part in a fashion show featuring "New Talent", and the following year, they presented their first independent women's ready-to-wear show. You'd have to be walking around with a shopping bag over your head to not realize that fashion is everywhere. In order to succeed in the often cutthroat--and frequently debt-ridden--world of fashion, designers can no longer hide behind their model's skirts.

Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Employment growth for fashion designers will be slowed, however, by declines in the apparel manufacturing industries Designers in most fields are expected to face strong competition for available positions.

Most women of means had a dressmaker who would create garments according to the latest fashions. Instead of catering strictly to a few wealthy clients, coveted fashion designers now create product lines ranging from perfumes to pantyhose that can reach consumers at every price point. "Consumers at the middle and lower level have realized they can get just as good a fashion direction with clothing at disposable prices that they can wear once and throw away--or if it falls apart, who cares.

Trishia Lopez is a successful Webmaster and publisher of http://www.TheFashionGurus.com. She provides more information about Fashion and fashion issues that you can research in your pajamas on her website.

Designers - The Gods Of Fashion Industry

2009-11-24T14:51:00.003-08:00

Fashion designers help create the billions of clothing articles, shoes, and accessories purchased every year by consumers. Fashion designers working for apparel wholesalers or manufacturers create designs for the mass market. Fashion designers are the people who create the elegant, whimsical, fun, silly, and often expensive clothes we see parading down runways twice a year. Fashion designers design and create clothing and accessories for men, women and children. Some high-fashion designers are self-employed and design for individual clients. Other high-fashion designers cater to specialty stores or high-fashion department stores.

Fashion

Fashion design is the applied art dedicated to the design of clothing and lifestyle accessories created within the cultural and social influences of a specific time. Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion industry has always welcomed new talent giving rise to the budding stars of tomorrow. While all articles of clothing from any time period are studied by academics as costume design, only clothing created after 1858 could be considered as fashion design.

Before the former draper set up his maison couture (fashion house) in Paris, clothing design and creation was handled by largely anonymous seamstresses, and high fashion descended from that worn at royal courts. Throughout the early 20th century, practically all high fashion originated in Paris, and to a lesser extent London. At this time in fashion history the division between haute couture and ready-to-wear was not sharply defined.
Designers

Designers know they have this power, and will continue to use it to influence global fashions throughout the eras. These designers create original garments, as well as those that follow established fashion trends. Most fashion designers, however, work for apparel manufacturers, creating designs of men’s, women’s, and children’s fashions for the mass market. Designer brands which have a 'name' as their brand such as Calvin Klein or Ralph Lauren are likely to be designed by a team of individual designers under the direction of a designer director. Thus, the tradition of designers sketching out garment designs instead of presenting completed garments on models to customers began as an economy.

Popular Western styles were adopted all over the world, and many designers from outside of the West had a profound impact on fashion. Currently, modern fashion has seen a reference to technology such as designers Hussein Chalayan and Miuccia Prada who have introduced industrial textiles and modern technology into their fall collections. Mass market designers generally adapt the trends set by the famous names in fashion. Increasingly, many modern high-end designers are now beginning to turn to mass market retailers to produce lower-priced merchandise, and to broaden their customer base. Perhaps most importantly, designers use their imaginations to come up with new ideas.

There are a number of well known fashion design schools worldwide. Most fashion design courses last for three years. As well as teaching students about the artistic and technical side of the subject, some courses include a year working in the fashion industry, to give students a taste of commercial fashion design. Others offer the chance to visit fashion houses abroad.

Careers In The Fashion Industry

2009-11-24T14:51:00.001-08:00

A thing of beauty is a joy forever! This thought holds complete significance in the fashion industry. It is an exciting industry that attracts many brilliant, ambitious, creative, talented, committed and hard working people. Success in the fashion industry calls for an ultimate passion and enthusiasm to achieve set targets. The desires to create, see, explore and appreciate beauty must be inherent. It’s a creative field and one needs to possess as well as acquire certain skills that are indispensable, such as thinking creatively beyond the obvious and the ability to carve a niche in almost all the possible projects by making it different yet stunning than the previous one.

Careers in the fashion industry revolve around beauty. In order to be successful in this field you should have the unquenchable thirst for beauty in its all-relevant forms. Changing fashion statements determine the change in the trend of clothing, ornamenting and above all, adopting new ways of carrying oneself.

It is the style that brings elegance with a difference in different designs. Style is an individual aspect. No two people can have exactly the same style statement because every person has a unique style of their own. Therefore, the concepts related to fashion are also different. Some people feel that fashion is the passion of the slaves and that is why they try to dress and carry themselves in a manner similar to that of models walking on the ramp. This thought is challenged by a different thought – those who go against the fashion trends are themselves the slaves of the fashion.

No matter what different concepts abound, fashion is a career industry that is never going to fade. There are immense opportunities in this field, as you can opt for any of the following job prospects pertaining to your areas of interest: modeling, catwalk choreography, fashion photography, designing, merchandising, make- up artists, hair styling, and accessory designing.

Modeling: Modeling is a promising career that requires having a certain confidence and a pleasing appearance that needs to confirm to the basic standards of fashion designers. One needs to have an inclination towards glitz and glamour, as it is part and parcel of this industry.

Catwalk Choreography: Catwalk Choreography aims at training models to present their attire in an appealing and professional way. Designers hire talented choreographers because they know that every movement with the background music counts on the ramp. It can make or break an entire fashion show.

Fashion Photography: Fashion Photography is a very demanding career that requires the utmost dedication, sincerity, sensitivity and at the same time objectivity towards the subjects. It is the job of the fashion photographer to present clear expression to almost all the possible facets of style such as fabric, design, designer, model and the like.

Fashion Designing: Fashion designing is one of the most promising careers in fashion industry. It needs to have the ability to think, comprehend and implement the latest and original ideas in order to be successful in this field. Designers can specialize in apparel, textile, accessory designer and many more.

Fashion Coordinator: A fashion coordinator is responsible for coordinating fabrics and trimmings, quality and design. He/she needs to keep a constant track of production schedules and needs to be aware of the status of buyers’ orders.

There are several career options that need to be explored by aspiring students. You can certainly excel in this field provided you believe in the proverb – “work is worship” and have immense potential to rise and make your mark in the fashion industry.

Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solutions - Six Sigma Online ( http://www.sixsigmaonline.org ) offers online six sigma training and certification classes for lean six sigma, black belts, green belts, and yellow belts.

Online Fashion Merchandising Courses-A Convenient Path to a Fashion Career

2009-11-24T14:50:00.001-08:00

The Internet has revolutionized education. Distance and online learning is one of the fastest growing segments of the educational field. If you are thinking of attending fashion school for a fashion merchandising degree or certificate, you may want to consider an online fashion design program. These online programs have evolved and are more comprehensive and sophisticated to meet student needs.

As a fashion merchandising student, you'll learn the nuts and bolts of fashion design and marketing. You'll study the whole cycle of fashion creation, concentrating primarily on the manufacturing, buying, selling, and promotion of items to retail and other outlets. You'll also learn about the actual textiles that create fabrics, and their manufacture.

There are many advantages to studying fashion merchandising online. You will have a more flexible schedule, and can study around your job, or other responsibilities. A great way to get even more prepared for working in the field is to take a fashion-related job while you are attending school online. This will help you get real world fashion experience that can enrich your online education, and help qualify you for your fashion merchandising career once you graduate.

There are a number of schools that offer online programs. Many respectable and respected fashion campuses also offer an online component. Its better to enroll in an online program that is well-known and has a presence in the fashion industry. Many schools offer a two year associates degree or a certificate, and some schools offer a four year bachelor degree. Whatever degree program you choose, you want to make sure that your online program has the appropriate accreditation, so that when you graduate, your achievement has merit in the industry, and is recognizable.

Another factor to consider is the job placement assistance offered after you graduate. Most schools will have statistics regarding the number of graduates working the fashion merchandising industry. Before you enroll, you should review the school's job assistance program, and make sure it is comprehensive as possible.

A fashion merchandising career is one of the most flexible and varied in the fashion industry. Once you have achieved your diploma or certification, there are a wide variety of positions available. You could work in retail as store manager, or store owner. You could also work as a fashion buyer, merchandiser, fashion event planner, and that is just a small number of the variety of positions available.

If you live too far away to attend an on campus fashion school, or need more flexibility with your schedule, an online fashion merchandising program may be a good fit for you. More and more schools are catering to the needs of their students by offering online degree and certificate studies, and there are now a number to choose from. Your fashion career could be just a few mouse clicks away.

Amy Wells writes about fashion education. Thinking of attending Fashion School? Get the facts first, find out where to go and how to save money on Fashion School.

Best Known Designers In Italian Fashion

2009-11-21T18:15:00.001-08:00

Fashion designers have brought about a storm in this glamour world with their commendably fabulous variety. Fashion designers often begin as assistant designers, pattern makers, pattern graders, or sketchers. Fashion Designers create clothes ranging from spectacular unique creations to the regular shop-bought clothes we wear every day. Fashion designers are involved in every phase of designing, showing, and producing all types of clothing, from bathing suits to evening gowns.

Clothes

Others among the best-known and most exclusive names in Italian fashion design are Valentino (known for his famous "Rosso Valentino," which means "Red Valentino"), Gianfranco Ferrè(known for his boldly-cut, brightly-colored clothes), Giorgio Armani (known for subtle, masculine style for both men and women), and Gianni Versace (known for his beautifully-cut leatherwear), and Dolce & Gabbana (known for their classic-to-modern, edgy appeal). Many of us--at least those of us who can afford it-- have clothes in our closets stamped with these names. Even though the percentage of people buying these clothes may be very small, fashion designers still wield tremendous influence on what we wear and how we wear it. In fact, though we may not realize it, the clothes we wear--even things that are not "designer" clothes or particularly elegant--were nevertheless designed by someone.

Clothes are a way that people can create an image and a persona around themselves a true form of self-expression that carries into the everyday world. Ready-to-wear clothes are a cross between haute couture and mass market. The mass market caters for a wide range of customers, producing ready-to-wear clothes in large quantities and standard sizes. The smaller and the more specific the market, the more likely a company is to get the right look and feel to their clothes. If the firm has made a name for the clothes it already produces, this helps to sell the new line.

Many professional fashion designers start off by specializing in a particular area of fashion. Most fashion designers start out by applying for place on a course on fashion design. Depending on the size of the design firm and level of experience, fashion designers may have varying levels of involvement in different aspects of design and production. In large design firms, fashion designers often are the lead designers who are responsible for creating the designs, choosing the colors and fabrics, and overseeing technical designers who turn the designs into a final product. Other high-fashion designers sell their designs in their own retail stores or cater to specialty stores or high-fashion department stores. Some fashion designers specialize in costume design for performing arts, motion picture, and television productions.

The work of costume designers is similar to other fashion designers. Regardless of their work setting, all fashion designers occasionally work long hours to meet production deadlines or prepare for fashion shows. Men and women have tried to wear new things, different things, clothes that would impress people or frighten others.

Fashion Fiesta Wrapped In A Week

2009-11-21T18:14:00.002-08:00

Creative sensational from different parts of the world taking style, beauty and definition of fashion to its edge, promotional linchpin of a multibillion-dollar industry, I am talking about nothing else but Fashion Weeks. Fashion weeks are hallmarks of fashion industry to rollout the new season feel in fashion. They generally last up to a week allowing fashion designers, artists and fashion houses to display their latest collection. It hallmarks next seasons in things, that's why it is very important for buyers, media, celebrities and entertainment industry who take that fashion among the general public.

The most famous fashion weeks are held at Fashion Mecca Paris, Milan, London and New York. Since the new millennium fashion weeks are held in different parts of the world to put the local fashion on the world map and making a packed fashion calendar throughout the year. A refreshing sense of national identity and pride has emerged from the achievements of fashion sector - something that was otherwise traditionally been restricted to feats of sporting prowess, adding that its benefits go well beyond the fashion world (Emling 2006).

Fashion weeks are held several months in advance giving chance to designers, media and buyers to preview the trend for the next season. Fashion weeks are bi-annual events; the fashion weeks conducted between January and March are called “fall fashion weeks” whereas the one conducted in September through November are called “Spring Fashion Weeks”. Some fashion weeks can be genre-specific, such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.

History

Omission of fashion week history would be curious at this point of time. Let me throw some light on that. Edna Woodman Chase—former editor of Vogue organized "Fashion Fete," in 1914 to benefit the war-relief effort which is often apocryphally called the first fashion show ever. By the 1920s, the fashion show had gone mainstream. Early shows were often more theatrical than those of today.

Fibre2Fashion.com - Leading B2B Portal and Marketplace of Global Textile, Apparel Fashion & Retail Industry Provides Fashion Jobs, Fashion Shows [http://www.fibre2fashion.com/tradefairs/fashion-show-fair.asp], Fashion Articles, News, Software Solutions, Market Watch, Used Machinery and much more

Careers In The Fashion Industry

2009-11-21T18:14:00.001-08:00

Online Fashion Merchandising Courses-A Convenient Path to a Fashion Career

2009-11-21T18:13:00.002-08:00

Amy Wells writes about fashion education. Thinking of attending Fashion School? Get the facts first, find out where to go and how to save money on Fashion School.

One of the First Fashion Design Schools Online- Milan Fashion Campus

2009-11-21T18:13:00.001-08:00

Do you dream of making it big in the fashion world someday?

I have good news for you! Your dream is now just a click away - may it be to become a fashion designer, a web fashion designer, an image consultant, a fashion magazine stylist, a TV program stylist, an event stylist, a fashion journalist, or a personal shopper – with the Milan Fashion Campus Online Fashion Design Course.

The Creator

Angelo Russica, a seasoned fashion guru who has more or less 20 years of experience in the fashion world, created the course with his aim of not only coming up with an Internet-based fashion design school that will teach the history, aesthetics, and skills required of Italy's fashion, but extending the Italian fashion sense to the world as well.

With more than 15 years of collaborative experience as a creative assistant to different companies the world over, like Versace, Gruppo Max Mara, Marzotto, Miroglio Vestebene in Italy; Induyco and El Corte Ingles in Spain; and Fujii, Chori, King Company, and World Company in Japan, Russica was able to talk to numerous young students from an array of famous fashion design schools who complain about having spent lots of money on more or less three years of study, only to find out in the end, that it is hard to find a job and almost impossible to make a name. This is also one reason why Russica developed the first online fashion design school in Italy – he wants Milan Fashion Campus to give many aspiring fashion students a chance to learn about the wonders of Italian fashion without having to spend so much.

The Course

This one of a kind fashion design course provides students with the opportunity to be professionally in touch with Italy's Fashion Design Learning Method. The intensive online fashion design course of Milan Fashion Campus also serves as a venue for the realization of dreams – may it be to become a professional figure or the famous designer of the future.

The lessons are sequenced in such a way that the students can easily follow them. The course requires active student participation since lessons are geared toward teaching learners how to do market analysis, how to locate valuable sources of information, and how to discover inspiration. Students of Milan Fashion Course will also learn the tricks of the trade, just like what professional fashion designers do: examining the streets, examining fashion stories, examining the music world, and examining the opinion of fashion leaders.

The Milan Fashion Campus Online Fashion Design Course, which can be downloaded through http://www.fashioncampus.it, has seven sections, 27 chapters, almost 200 pages, and more than 170 exercises that will serve as guidance for students from their first sketch to their first fashion show. The course also gives a chance to students to specialize on different areas, like celebrity and men fashion design, handbag design, color and rendering technique, and fashion figure template.

One may buy the course chapter per chapter, too, especially if you just want to try out the course first.

The course is in English and downloadable once you have paid the amount stated in http://www.fashioncampus.it, may it be through Paypal or money transfer. This also means that you may start with the course anytime you want.

For more information regarding fees and FAQ's, just visit http://www.fashioncampus.it.

You will not only improve your fashion taste and sensibility, but also open opportunities for a wonderful career in fashion.

Tim Yu
http://online-fashion-sch.blogspot.com

Cycle of Fashion Trend

2009-11-20T08:05:00.001-08:00

It's a fashionista's worst experience, even worse than looking oversize buddy, more degrading than wearing the same dress in another party -- it's the fear of symbolizing looking yesteryear fashion trend model.

Sometimes, fashion trends is considered as fads, are disreputably erratic. The fashion industry players are always on the quest to bring up something "NEW" & "HOT".

What is Fashion Trend?

Trend is the lead in which something new evolving, mostly leaning, penchant and line of growth. Hence, fashion trend is the latest evolvement of the fashion industry.

What is Fashion Trend Really About?
Your closet can give the answer. If you don't want to look at it, well.well. this resembles that you are matching your steps with the latest fashion trends. What it's relation to fashion? People stick rigidly to the rules - okay, maybe not 'YOU'. You may be one of those who walk their own way and dress as they like. When it comes to the fashion industry, it's a continuously changing world. Even though some trends are considered as ludicrous and outdated, many other comebacks with innovative ideas.

Pace and Re-emergence of Latest Fashion Trends
Now its new millennium, but most of fashion things like the pegged pant legs, jelly bracelets, and finally the denim jeans, seem to be returning in trends again. It comes out that the latest fashion trends are simply have nothing new at all. Almost everything re-emerged in fashion trend. You can virtually find torn jeans in every clothing retail store.

Who decides What's 'Hot' and 'Not' in Fashion Trends

There is no existence of specific group who declares what is hot fashion trend or not. In fact, the fashion designers and consumers who buys-out the fashion merchandise make their judgment and throw several opinions out there and observe what is grabbed.

Basically, 'WE', the consumer decide which merchandise is hot by making our minds what to purchase and wear.

The Fashion Trend Cycle

First part of the cycle, where the trend is highly hunted immediately after seeing that great fashionable hat, dress or shoe on the runway, red carpet or music video. Next, comes the emulation phase, where everyone wants a piece of the trend. Only big shots, celebrities and fashion industry players have approach to latest fashion right off the runway, which yet not showed up in retail stores.

During second phase, this newbie will appear in news papers, fashion magazines, TV and internet. At last, the trend will be soaked in the market, commonly at bit lower cost.

In the second phase new merchandise is available in bit expensive designer collections. It is only the third phase, where the merchandise is available to the mass market at affordable cost for most buyers.

The major part of over all mass will purchase it somewhere between second and third phase.

Before two or three decades it might have taken a some rears to make it from runway to mass market, however, nowadays producers have put the fashion cycle into rapid speed. Now, a hot trend often makes it appearance in low cost or discount retail store in as little as a few days or months.

In & Out of Fashion Trend

Reasonably priced fashionable clothing is a double-edged sword that make possible to buy fashionable looks at real-life budgets, at the same time leads to abolish the trend rapidly. However, when the market is completely saturated with a same monotonous trend it loses its appeal.

So how we can assume that how long a fashion trend will last? Let us find out:

Generally, most fashion trends last nearly one year, but some trends, usually the acceptable, last much longer. It is considered that normally fashion trends re-emerge nearly every twenty years. Hence, the minis skirts of the 80s are back in trends again.

The key to assume that how long a trend will last depends on from when you bought the collection. If you bought when the knock-off or discounts are going at retail store, then the count for the trend last not more one or two seasons. Fashion industry normally dumps together two seasons together, Spring and Summer, Fall and Winter, which provides you about six months to wear before it seems looks outdated.

In fact it is not specified that how long a fashion trend will last, you can put money on the just fads such as jeans, Uggs, hats etc... It doesn't signify that you might not get fun in purchasing them. They are the evergreen items you would like to purchase any time.

Purchasing power can keep a trend on oxygen. In some cases people love particular trends so much they wouldn't let it die.

The safeguard against rapidly changing fashion trends is to have a clothing line stocked with more traditional looks: T-shirts, jeans, and black dresses.

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Indian Fashion Retailers Looking To Thrive

2009-11-20T08:04:00.004-08:00

It is the augmentation in fashion trends in India that revolutionized the merchandising system in retail industry. Brands in apparel, textiles, jewelry, accessories, footwear, cosmetics and salons raised the business more than Rs 40,000 crore.

The Indian retail market is evolving rapidly. It is palpable that now Indian retail industry requires lots more of fashion. The organized retailing is developing at breakneck speed. It is amicable to all that fashion is a vital part of both the retail industry as well as the brands. Fashion has led the retail industry boom and it has sustained its dominance in every malls, markets and stores.

Since the spread-out of malls is increasing, the major issue will be how to organize fashion retails industry, has potential of making Rs 50,000cr business by the year 2007. Indian retail would cover-up 50mn sq ft by 2007 of sales space countrywide, and nearly 50 % of the total space would be assigned for fashion retailing. It is anticipated that about Rs 20,000cr retail sales would be coming-in from the fashion retailing. A population of over one billion, a massive consumer class, India is considered as the most preferred destinations for investments.

Apparel and textiles makes the biggest segment in retailing sectors, and if we accumulate all the other related segments such as jewelry, cosmetics, watches, health & beauty care etc at one single platform, then fashion would account nearly 60 % of the total retail sector.

With radically changing fashion and retail industry, the Indian consumers are facing considerable transformation. With an increase income levels and increasing attitude "LOOK GOOD - FEEL GOOD", fashion is offering huge potential to penetrate deeper into the untouched Indian markets.

Fashions will account nearly 95% in total sales in the department stores, while in hypermarkets such as Big Bazaar the share could be about 70%. Fashion apparel has been the significant segment in the terms of evolution in Indian retail industry, not due to its size but the way it has influenced lifestyle of the Indian people. It was apparel that led multi-national brands to explore and invest in the Indian market, which led the ball rolling to rearrange the retail industry.

Few key factors that shaped the fashion retail industry are listed below:

. Massive spread-out of the malls, hyper markets and supermarkets throughout the country, even in non-metro cities.

. Mergers and acquisitions, which let huge brands to participate in the local market.

. The advantages by the elimination of global textile quotas in 2005.

. Expansion strategies of brands and retailers.

. Many international brands march into domestic markets.

. Many brands performed well in the mass segment.

. Boom in luxury retail segment.

. Indian fashion designers marked their names at International platforms.

. Considerable expenditure on ad and marketing by apparel brands.

. Enhanced merchandising let the companies to enhance consumer relations.

Few points on which retailers and brands should mull over:

. Collaborative tie-ups with non-competent services providers and brands.

. Offer value-added products, not cash discounts.

. Offer uniform sizing throughout the country.

. Offer personalized services.

. Concentrate on particular buyer or market segment. Take action to fulfill the demands.

. Try to become exclusive stores for specific brands and adopt shop-in-shop system.

. Place well behaved, polite and trained sales staff to manage counters.

. Go for organized merchandising format for your company.

. Avoid offering all at once. Introduce products assortments in a phase manner with latest trends.

. Try to get feedback from the consumer on "What they want?"

Review of some of the retail industry players on the attained targets and their wishes for the current year:

Benetton

Achieved Target:

. Successfully reestablished its place in the market, with opening 22 stores.

. Higher development - In fact the highest of all segments and categories.

. Enhanced brand image from small to huge format flagship.

Wishes

. People should enhance living standard, moving to mono-brand from multi-brand outlets.

. Excellent training and salaries to sales staff and be more mass-oriented.

. Expand in 5 lakh plus towns, providing similar buying experience.

. Looking for continues support from the consumers and to emerge as fastest evolving brand.

. To enhance team's performance in coming years.

Blackberrys

Achieved targets:

. Take a lead in the dress-up segment that features dressing for occasion, success etc in trousers, and also in men's suits.

. Concentrated on top around 70 MBOs and trying to deliver better.

. Enhancing perform of team - planning to establish systems to make them more productive and glad.

Wishes:

. To implement system for on-time deliveries.

. To put scissors on product assortment in terms of the number of styles - which will led company to serve better to fewer customers.

. Excellent outsourcing with making dedicated team to take care of it.

Forbes Gokak

Achieved Targets:

. In a span of less than two years, Daks brand has been successful to hit the Indian market despite of being a foreign brand.

. Managed tie-up arrangements for manufacturing Daks brand in India and Central Europe.

. Also signed agreements for Trussardi and Savile Row.

Wishes:

. To be a front runner in the Indian apparel market.

. To add 25 more stores.

. Allure entire high-end women class to wear Trussardi.

. Enhance sales staff performance.

Gini & Jony

Achieved Targets:

. Signed agreement with Reliance

. Signed license agreement for its kidswear brand 'Levi's Sykes'.

. Increased production capacities at Daman and Baddi.

Wishes:

. To get recognition as global brand in the international market.

. To create a different brand identity for all in related segments.

. Establish entire lifestyle stores for kids, under the brand Gini & Jony

. Pull down custom duties on accessories and fabrics etc.

Modelama Exports

Achieved Targets:

. Expanded product assortment mix and added knits, which was entirely woven product base before.

. Arranged tie-ups with some global brands, such as J Jill, Tommy Hilfiger, Hugo Boss and Marks & Spencer.

. Increased capacity to attain a 40% growth rate comparing to the previous year.

Wishes:

. To train workers (sewing, inspection and finishing).

. To work close with fashion institutes like NIFT to revise and develop fashion trends.

. To introduce a brand, which is competitive, enduring and reliable product.

. To introduce specialized product assortment, featuring all-weather conditioner and change character consequently to match the consumer demands.

. To develop a stage where high-tech technology is available to small and medium scale producers so that they can enhance quality standards.

Pantaloons

Achieved Targets

. Started Asset Management Companies.

. Launched Big Bazaars in remote towns like Sangli.

Wishes:

. Reaching a target business of two and a half thousand crores in 2006-07 fiscal.

. Identify and present the consumers' fashion requirement.

. Dominate the in all fashion segments like lifestyle, premium and value.

. Introduce or acquire new brands in fashion.

. To rope-in best fashion industry veterans.

Piramyd

Achieved Targets:

. Emerged steadily in the market - launched stores at Ahmedabad and Ludhiana, and planning three more in coming months.

. Introduced new brand "Trumart" with three stores in Mumbai and four in Pune.

. The IPO got oversubscribed by nearly 12 times that generated about Rs 108 crore.

Wishes:

. To Launch FDI for least lifestyle retail, this will lead Indian fashion designers to think globally.

. Create enhanced retail space for high-end retail.

. To make Fashion Alliance more practical and a reality to make sure that it gains momentum.

. To make fashion more affordable with a better ambience.

Raymond

Achieved Targets:

. Launched EBOs for all brands.

. Successfully introduced new product assortment such as non-iron shirt in Park Avenue and new suit ranges to uphold brand image.

. Also introduced the womenswear and kidswear collection.

Wishes:

. To launch a magazine on fashion.

. Begin a fashion week.

. Expand in US market.

. To launch a website that talks about lifestyle and fashion.

Sports Station

Achieved Targets:

. Successfully introduced two brands: H2O Plus and CPS Clothing.

. In a move to concentrate on expansion and new concepts for brands, the company has signed agreements with global brands such as Nike and Levi's.

. Launched MBO for leather shoes "Shoe Tree."

Wishes:

. To present new concept, where both international and local brands can be presented under single roof.

. Expand product assortment in luxury, premium and affordable segments.

. Duty validation, especially in footwear which is at a 12.5 % as compared to apparel which is at only 4 %.

. Validating countervailing duty (CVD) which is at of 60 %.

Indian Fashion Industry

2009-11-20T08:04:00.003-08:00

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn't exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight 'kurtas', 'churidars' and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store 'Ravissant' opened in Mumbai. At that time garments were retailed for a four-figure price tag. The '80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the 'salwar kameez' was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word 'elegant fashion design culture' means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90's, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.
India's strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery - accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers - all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the "Madras check" originally utilized for the universal "Lungi" a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is 'in' not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called 'Dharaniya'. One of the significant styles of Saurashtra is 'Heer' embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.
According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It's been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper's Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.
The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry's net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market's size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

• The organized market for designer apparel is about Rs 250 crore

• Designer wear calculates to less than 1 per cent of the apparel market

• The global market for designer wear is 5 per cent of total apparel market

• The global market for designer wear industry is largely dependent on the small-scale sector

• Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

• Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

• More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry's inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.
Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer's name fails to come to the forefront.
Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You'll see there's dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn't changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they've worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.
It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.
A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.
Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.
Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.
Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

Conclusion

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international fashion market in various aspects.

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Into the World of Style and Fashion Photography

2009-11-20T08:04:00.001-08:00

Fashion photography is ALWAYS in fashion. Although it is mainly dependent on commerce, fashion photography is now considered as an art. Unlike before where fashion photographers see the craft as a source of income, modern fashion photographers see themselves as artists who can invent and reinvent different photo shoot techniques and style.

BECOMING A FASHION PHOTOGRAPHER

If you are a budding photographer and has always been fascinated with fashion and photography, you may want to make fashion photography as an option.

Imagine yourself traveling the world and setting foot on exotic islands and historical sites, working and hanging out with famous, most creative, and talented people in the fashion industry, taking the photos of international super models to have them published in various fashion magazines, having your named renowned internationally, and to top it all, you are paid a huge sum of amount while enjoying these perks.

Today, where almost everybody can become a fashion photographer through the use of reliable digital cameras, soft wares, and other photo editing gadgets, more and more people photo and fashion enthusiasts are into the lucrative business of fashion photography.

But, how do you break in? Here are some of the things you may want to consider:

- Make up your mind and decide if you really want to be in the business.

- Don't hesitate about potential clients and income because fashion photographers are always in demand.

- Choose where would you want to land on the business-either freelance, ones without an agent; freelance with an agent, employed by a retailer, employed by a publication either a magazine, a book publisher, a newspaper, and the like; employed by an established fashion house, employed by an advertising company, employed by a fashion or clothes manufacturer, employed by a direct-mail company or you would want to open up your own studio and get clients on your own.

FASHION PHOTOGRAPHY CHECKLIST

So, you really want to become a fashion designer? After deciding what you really want to do and where would you want to land in the gigantic world of fashion industry, you should make a short reassessment of your skills, you work ethics and etiquette to become successful in the path you have chosen to take.

There is more to fashion, photography, and fashion photography than meets the eye. Bear in mind that the craft and the business are beyond the realms of taking good photos, models, clothes, and products. Also remember that being a fashion photographer is more than an average person who takes good pictures. Technical and artistic skills in photography are required. Additional skills in styling, natural knack for clothes, great artistic inclination in modeling and composition, and entrepreneurship spirit are also a must.

If you didn't make it in the fashion photography scene yet, consider some options and career paths like working periodicals, ad agencies, department stores, fashion houses, modeling agencies, retailers, catalogues, galleries and in stock photography agencies while waiting for that big break. Experiences in these fields can hone your innate skills and may open up doors to greater opportunities.

More tips in becoming a fashion photographer, breaking into and succeeding as fashion photographer, starting a fashion photography business, starting a fashion photo studio, starting a glamour photo studio and even getting paid to take beautiful fashion pictures and travel the world in the internet. These sites also provide information, and pieces of advice and tips for those who are interested in entering the industry as well as for those who would want to enhance their knowledge in the craft.

Low Jeremy has been freelancing as a writer for a number of years now. He contributes his articles on various topics like finance, renovation design and product reviews for websites. His latest article can be found at http://www.kitchenpantrycabinet.org where he share ideas on custom building your own kitchen pantry cabinet and other storage unit ideas.

Careers in the Fashion Industry

2009-11-20T08:03:00.001-08:00

Interest in the fashion industry is on the rise, and so are the opportunities – and the competition. It is relatively easy to earn a degree in fashion design, merchandising, or fashion marketing. Each of these segments focuses on a different aspect of the fashion industry. As the fashion industry continues to grow, there is an increased need for educated and specialized staff in the fashion world. Those who have the appropriate fashion degree education will find that they are more marketable in this competitive industry. You will find that a fashion degree education offers programs that are tailored to what specific field you are interested in. The three main opportunities with a fashion degree are fashion design, fashion marketing and fashion merchandising.

Becoming a fashion designer is a dream for many people. But only those with artistic ability and serious determination will succeed in this competitive industry. A fashion designer has an eye for lines, textures and color and brings their vision to life through drafting. Once a final sketch is complete, the designer must choose materials to be used in the final product. After the fabric is chosen, a pattern is cut from the fabric and sewn together.

Fashion Marketing involves the advertising, design and business side of the fashion business. A fashion marketer has to have a comprehensive knowledge of the fashion industry to be able to identify what will be stylish and appealing to their target markets. They are responsible for recognizing and tracking upcoming trends as well as being familiar with the various consumer groups. Fashion marketing connects the designers to the public by tracking consumer-buying habits. The fashion marketer then come up with advertising campaigns to target specific groups that might be interested in the products.

Fashion Merchandising and marketing work hand in hand. Fashion merchandisers are responsible for buying the clothes and presenting them to stores. One of the largest parts of fashion merchandising is creating displays to help consumers want to buy the products. Fashion marketing is basically the selecting of clothing lines and choosing how the will be presented to the market.

You should consider a career in the fashion industry if any of the above fields are appealing to you. Fashion is a career that combines business aptitude and an artistic eye. When you have a degree in fashion, you will make more money and hold higher positions than those without formal training.

Melissa Steele is a featured writer for EducationGuys.com. She has been writing about college degrees & trade schools since 2004.

Fashion Design Institutions

2009-09-21T05:01:00.001-07:00

Finding accredited fashion design schools in the UK students can attend is not all that difficult, you simply have to do your homework. You not only want to find a fashion design school UK students can attend that is accredited, you also want to be sure that it will offer the courses that will allow for the education that is necessary to go into your particular field of interest. Fashion schools all offer something a bit different, so it is a good idea to have a good idea of what exactly you want to do in the fashion industry before you settle on a particular fashion design school in the United Kingdom. The United Kingdom offers a lot of great fashion design school options, so many that one can actually feel overwhelmed when they try to choose just one! Limit your stress in searching for the right school by considering every aspect of your future career as well as the current capabilities of each fashion school.

There are several elements to the fashion business that one will want to consider. Not only will you want to understand how clothes are made, you will also want to learn the history of fashion, current trends, market trends, marketing, sales, and merchandising. Depending on what you want to do when you are done with your schooling will determine which of these elements that you will want to put the most emphasis on during your fashion education. What you want to do will also determine which UK fashion design school is right for you. If one fashion school specializes in the making of clothes and you want to go into marketing, which may not be the right fashion school in the UK students with this particular career goal should attend.

Once you have your career direction tentatively mapped out for yourself you are ready to look for the right UK fashion design school can offer you. One of the fashion schools the United Kingdom is known for is The School of Design. The School of Design offers a little bit of everything and can easily offer a well-rounded education for those that have not chosen just one element of the fashion industry that they would like to pursue. The London College of Fashion is also quite popular and happens to provide a very good education as well. If you would like to attend a UK fashion school student's boast about in your free time you might want to consider the Milan Fashion Campus. The Milan Fashion Campus is an online fashion school, which is great for those that currently have responsibilities to attend to and cannot dedicate all of their time to fashion school. If an international fashion school is your speed, you may want to consider attending Poli Moda in the United Kingdom where you will receive an education in all things international fashion.

Finding a UK fashion design school designers would endorse is not difficult, as many of the schools listed above are endorsed by some of the biggest names in fashion today. Remember though, every student has to decide for him or herself which is the right fashion school for them and their current career path. If you are considering going to fashion school in two years, it is not too early to start doing research on the schools in the UK that would be the best fit for you. Consider where you live, where you can afford to live, the schools reputation, the current curriculum that the school offers, and your career plans. When you consider all of these things you will likely be able to narrow your choice of fashion schools down to just one or two to choose from, and then you can go with gut feel.

Clark Hunter - Chanel Earrings

Fashion Design Colleges

2009-09-21T04:42:00.001-07:00

While many people go into modeling and fashion design with no real experience and certainly no formal experience, those that do seem to fair much better. Modeling and fashion design colleges can help you lay the foundation for what may become a beautiful career. Modeling and fashion design may appear to be easy and straightforward, but there are many small details that one cannot learn by just stepping into the business. A formal education can clue one into these little details so that you can go into the business with all the confidence in the world. An education through one of many fashion design schools will simply make you seem more reputable to those that you seek employment with, which can open the door to new and exciting things as well.

Modeling and Fashion design colleges have been around since the beginning of the industry for those that really wanted to pursue the business in a professional manner. For a long time these colleges were often laughed at and dismissed, but as more and more unqualified people entered the business place, these fashion design college options seemed more and more worthy. While some just have a knack for modeling and fashion design, most can benefit from some formal training as it enables each person to refine their personal abilities as well as develop new ones that are nice to have in the business.

Many modeling and fashion schools just do not focus on one aspect of the business, so when you attend you get to look at the bigger picture and really find your place in it. Many of the fashion design schools offer education in modeling, fashion, fashion merchandising, as well as sales marketing. All of these elements come together to give one a great background from which to draw for their entire career. All of this formal education and information allows those that are interested in fashion design to choose which way they would like their career to go. Any fashion design college such as Barbizon or Brooks College offer this full education that can really allow students to try many things before they settle on just one aspect of the fashion industry.

Modeling and fashion design school are commonplace now and most of those that are interested in fashion have to attend them now to be taken seriously. Even a two-year program is considered worthy in the eyes of many professionals, so long as prospective employees have had some formal training. Fortunately, for most of the students, most of these fashion design college choices are not very expensive so they can get their education completed and out into the fashion world in very little time. Many of the colleges offer classes over the Internet, which is great because it will allow them to apprentice or get real world experience at the same time.

The bottom line is that modeling and fashion design schools are worth the time and money that they take to get an education. One must be sure that the college of their choice is accredited before signing up, but generally these colleges are worth their weight in gold. An education through a fashion design college can be priceless, especially if you take the time to really learn new things, refine your skills, and even make some contacts in the business to make breaking into the business even easier. Design colleges often allow young students to begin as early as 16-18, which can really put some people a step ahead when it comes to beginning their business and will get you into a fashion design career.

Clark Hunter - Chanel Earrings

A Close Look at Halloween Masks

2009-07-11T17:13:00.001-07:00

You can even combine Halloween masks with your everyday clothing to become a zombie doctor, a cat who is a chef, or other unique idea.

If you purchase a mask and decide later on that it is not as comfortable or as safe as you would like, you can also use it as. The good One of the best aspects of Halloween masks is that they disguise who you are quite thoroughly. A popular part of Halloween celebrations, Halloween masks are not the answer to everyone's costume needs. If you have already started to plan this year's Halloween costume, you might have taken some time to look in a costume store or two or check out the selections online. The more detailed a mask is, the higher the price tag will often be.

Whether you choose a Halloween mask that covers your entire face and head, or just a portion, the final effect of either is that it alters the shape of you face. While Halloween masks can be an inexpensive alternative to a full costume, they can also become quite pricey. A major part of the costume industry includes Halloween masks. You will want to try the mask on to make sure that it fits properly before wearing it on Halloween night. This is particularly true with children's costumes, since an improperly fitting mask could cause them to injure themselves while out trick or treating.

Halloween masks can also be hot, so if your Halloween evening will be spent in a warmer climate or a crowded party room you may become uncomfortable rather quickly. Another positive of Halloween masks is that they are very simple to use. Special care should be taken to make sure that the mask does not block your vision or your breathing. By wearing a solid colored outfit and slipping on a mask, you can instantly become the character that the mask represents other accessories are optional. If you paint your face, you will need a good deal of time, patience, and some artistic talent to get the right effect.

Remove masks when driving to ensure that you are able to see properly. So if you are on a budget, you may have to settle for a less detailed Halloween mask, or an alternative like face painting, to achieve a similar effect. Only you can decide if this Halloween accessory is right for you. Also make sure that you drink plenty of water during your Halloween celebrations. Here is a look at the good and bad of this Halloween accessory.

Masks can also be an inexpensive costume idea. Halloween masks can be an excellent addition to your Halloween costume, but they are not the perfect solution for everyone. If you feel that you are overheating, remove your mask. This can make it even more difficult to recognize you than it would be with merely face paint. With a Halloween mask, you simply slip it on and you are ready to go.

The bad Halloween masks can be dangerous if they are worn improperly.

A Brand Name Bra Will Save You Money As Well As Giving You Comfort, Style And Support!

2009-07-11T17:12:00.001-07:00

With Bras being a piece of clothing that are in demand for everyday use, its no wonder that there are numerous brand names available. Much like any other garment, bras are not the same everywhere.

Go for quality. You won't regret it.

Its pretty easy to get a cheap, poorly made bra, just like its easy to get any other cheap, poorly made product. If you want something that will not only provide you with the comfort, support and beauty your body needs, but will also help in reducing the number of your bra shopping trips, then its time to go in for a well made, high quality bra.

This may sound like an unfamiliar cliche but bras dont fall off trees. You have to spend your precious money, not to mention time, hunting for bras. With this sort of an investment, you'll want to buy something that lasts long.

Check out these popular bra brands...
There are many popular brand names in the market, each with their own designs, styles and variations. Lets take a look at some of the popular brands in the bra market.

As one of the most recognized names in womens lingerie, apparel and personal care products, Victorias Secret is big on bras. Their bra collections are often trend setters and are world famous.

Bali are another company that are known for their functional yet beautiful bras. Founded by Sara Stein in 1927.

The Wonderbra manufactured by the Sara Lee Corporation, is a push-up bra that was a sensation during its time. It was a massive success and drew huge amounts of attention. It was designed to make the bust look larger, thus enhancing a womans cleavage.

Other famous brand names are Maidenform Calvin Klein, Lejaby Warners, La Senza Freya Hanro Triumph 6ixty 8ight Wacoal Elle Mcpherson Intimates Elita and Liyette.

8 Great Gift Ideas For Your Boss This New Year

2009-07-11T17:11:00.000-07:00

The New Year is a Festive time - and its time for loving, sharing and celebrating. Gifts, by far are the best way to express one's feelings and intent and a thoughtful gift is always well reciprocated. When it comes to picking a New Year gift for your boss, people usually find themselves in a state of perplexity; especially if they are running low on funds or perhaps if they are not sure about their bosses likes and dislikes. With a few helpful tips and ideas; you will be able to pick the right gift for your boss and a well intended gift is bound to be treasured for a lifetime and is usually well reciprocated.

A Desk Calendar/Planner

A desk calendar or planner would not only fit within your budget; but also proves to be an ideal New Year gift for your “busy as always” boss. If your budget allows you to be a bit flexible; you could even think of gifting a set of matching desk calendar and planner. This way, your boss would have easy access to his appointment schedules and each time he/she picks up that planner; he’s going to be reminded of your thoughtful gesture; no matter where he is. Pick a calendar or planner that goes well with your boss’s personality and taste.

Gift Baskets

With a gift-basket; you have the advantage of picking a custom-made gift basket; which can perfectly fit within your budget and gives you the flexibility of choosing individual items for the basket. If you are facing a paucity of time or if your budget allows; you can even opt for a pre-made gift basket. Choose from stationary items to luxury chocolates to expensive pen sets, cuff links or perhaps some mini electronic gizmo. Stuff that basket with gifts that you think will complement your boss’s personality and can be put to good use.

A Pen and Pencil Set

Although this may seem as a banal gift idea; an elegant and well crafted pen set is usually well accepted and reciprocated and makes for an ideal New Year gift for your boss; be it male or female. You could even consider upgrading the pen and pencil set by getting it engraved by your Boss’s initials or perhaps his company name. Just exercise your imagination well; and then decide on how you want to have it engraved. A wide variety of pen sets are available in wood as well as metal. If you don’t have the time to go shopping to a physical novelty store; consider buying it online. That way; you are subjected to a wider variety of options and many online stores offer decent discounts during festive season.

Tickets to a show, Concert or Game

This gift sure sounds like fun. Gift two or more tickets to your boss for a concert, game/sport or perhaps a show or performance. It’s the best way to remind him that he too like everyone else needs to snap out of his busy schedule and enjoy a nice night out at his favorite venue. Before you buy that ticket for him, it is a good idea to find out about his favorite sport, music band or performer. After all, you do not want to put him/her through an endurance test! If you are still unsure; take the advice of your colleagues or associates.

Gift Certificates

With a gift certificate; you not only get the flexibility with your budget but also on the type of gift. You could pick a gift certificate for his favorite restaurant or store; depending upon his preference and your budget. Gift certificates could range any where between $20 to $100 or perhaps more. Gift certificates are also available for online shopping and this way your boss has an option to pick an item that best suits his/her requirement. Remember; with a gift certificate you could never go wrong especially if you are unsure of your boss’s likes and dislikes.

Treat your Boss to a Lunch at his favorite Restaurant

Let your Boss indulge in some epicurean delights. Find out about his favorite cuisine and restaurants in town and make sure you book a special table in advance as festive time is usually chock-a-block. This way; you also get to spend quality time with him and talk shop while treating him/her to his favorite cuisine.

You can never go wrong with a Bottle of Wine

Well, consider this option only if your boss is not a complete abstainer. However, the bottle will definitely be popped open on New Year’s Eve and make it a perfect New Year’s gift for your boss. Choose between expensive or inexpensive and red or white wine depending on your budget and your boss’s preferences.

Golf Gifts

Find out if your boss is an avid golfer or even a beginner golfer. There are various golfing gifts available online to choose from that would fit your budget as well.

70 - 80% Of Women Do Not Wear The Right Size Bra!

2009-07-11T17:10:00.000-07:00

Every woman knows the difficulty involved in finding the right bra. Questions like What cup Size are you now? What style do you require? Seem to never end!

Well...First and foremost it is essential that you know your correct size. A badly fitting bra can lead to back problems, muscle tension, and even headaches. If you are in your teen years, the strain caused by a badly fitting bra can lead to permanent problems with posture and even back pain. So that?s why teens should be fit by a bra expert at least twice a year or even after every noticeable growth pattern.

Your first consideration should be the reason you need the bra; is it for athletics, coverage, comfort or support? There are different types and styles of bras made for specific types of bodies and physical activities. Although it would be nice, no one bra can do it all; you have different bras for different jobs. A Sexy bra for those intimate private moments or a Sports Bra for when you want to perform arduous exercise.

First Bras

Training bras are for younger girls who have just started to develop breasts and are not able to fit into standard size bras. Age is not the concern, rather its getting the right fit and support for your breast size.

Wireless Bras

Light support or wireless bras usually have no Underwire and are sometimes the preferred choice for those with smaller breasts. They are less constricting and more comfortable than full support bras. As they are wireless they offer less shaping and more freedom than other bras. You can find the padded and unpadded variety; what you choose is a matter of personal preference.

Underwire Bras

Full support or underwire bras usually have an underwire or plastic boning holding them up. It doesn?t matter what breast size you are, however it is a must for those with larger cup sizes. They also are available in padded or unpadded varieties.

Push Up Bras

Sometimes referred to as padded bras and more famously attributed to the Wonderbra. They lift the breasts and add more shape to them with extra padding. There are some more innovative versions around that use silicone inserts or water sacks to enhance your look even further. They are known to "lift and separate" the breasts, creating a full cleavage and most importantly offer lots of support.

Plus Size Bras

Plus size bras have finally found a home away from the unsightly bras of yesteryear to the sleek and sexy bras of today. From sports to sexy to your everyday bra, plus size bras are know available in many styles and brands. You can get extremely feminine lacy plus size bras, or bras finished in satin, silk, lace and cotton, under wire and strapless bras.

Sports Bras

Probably the least flattering and sexy in the bra family but ironically the most important one for growing teens to have. As well as offering full support, they also stop the breasts from moving during strenuous activity. The tissue in your breasts is very delicate and growing tissue especially needs to be protected during high impact exercise.

Nursing Bras

Your breasts start changing shape from the fourth month of pregnancy. As a result, most women find their previous bra too small. Purchase a nursing bras close to your due date or shortly after your baby arrives, because your breasts will grow larger toward the end of your pregnancy and when milk comes in. Consider buying a bra that has flaps and can be opened and refastened easily. Since milk leakage is inevitable, it also makes sense to buy nursing pads to protect both your bra and clothes. It is always better to buy 100% cotton bras, as cotton is a breathable fabric. Synthetic fabrics trap moisture and encourage bacterial growth and soreness.

Mastectomy Bras

These types of bras are designed with pockets in the cup area to hold a breast prosthesis. There is a wide range of styles and colors available. The silicone breast prosthesis simulates the natural breast with regards to its shape and weight. The prosthesis?s main advantage of is that it provides symmetry and balance to a persons body, who has survived from breast cancer. Wearing the right prosthesis is primarily important to your ultimate comfort level. With a superior fitting prosthesis, and a well-made and fitted mastectomy bra, you in turn will help to balance your posture and provide fortification for your chest and breast cancer scars.

Now you know the importance of the bra and the many types available, you should know firstly what size you need and how to determine that size. The following article gives you an insight into how to measure your self and the importance of a well fitted bra.

3 Tips on Choosing the Right Perfume for You

2009-06-21T03:40:00.000-07:00

Usually oriental spices project confidence and sophistication. Make sure the perfume is perfect for you by putting it on your own skin. If you want it to be an everyday whiff you can wear to work or school, you may want to buy a lighter and fresher scent. If you're often surrounded by a lot of people in near proximity, don't choose a very strong perfume because not everyone likes perfume. 1.

Once you find a scent you think is perfect, start testing it on your body. Know what particular smell you want and go for it. Apply a small amount on your wrist or at the back of your arm. If not, move on to the next. 3.

Determining your budget or the money you are prepared to spend beforehand will help narrow down the choices and will save you a lot of time. If it's for big parties and formal events, choose a perfume that makes a stronger impact by blending well with your body chemistry. Take note that your nose can only handle so much and testing 20 perfumes consecutively will prove to be futile. Citrus, sea breeze and other herb and floral fragrances are often fresh and rejuvenating, perfect for someone always on the go. Other factors like the weather or season are also important to consider.

Wait for a few minutes because fragrances start to grow on you and smell different after a while. Perfumes are priced in a very big range, from very inexpensive colognes to luxurious designer brands. Decide on what type of fragrance you want based on what use the perfume would be to you. 2.

If you will be out on a date and want to heighten the romance, choose a scent that is a bit stronger but not overpowering. When you've finally narrowed down your choices and you're ready to go to a perfume shop, don't forget to carefully examine each perfume you fancy before getting ahead of yourself and purchasing. For instance, is it for special occasions? Is it to please or seduce a lover? Is it for everyday wash and wear? If you plan to please someone, make sure to research on the particular fragrances he or she likes. Examine carefully before buying. Determine your budget.

Before you start spraying a perfume on your wrist, spray it first on a card or paper and decide if you like it. Meanwhile, aromatic blends are perfect for men who like to smell like a true man exuding with machismo and security. For instance, if you live in a very humid setting, floral fragrances with a woody or musky base often complement the sultry weather. Check out the following basic tips that you may find useful when choosing and even wearing the perfect perfume for you. With the thousands of fragrances in the market, it can sometimes be tricky to choose the one that is perfect for your taste, personality, the occasion, and other factors.

Sometimes the saleslady will offer to apply some in her own skin and have you smell it.

10 Great Winter Fashion Trends This Season

2009-06-21T03:37:00.000-07:00

So if you're trying to figure out the hairdo that's the pick of the season by stylists and fashion models; it's time to let you in on that little secret, apparently for women wearing your hair in the all so classic 'Bob Cut' seems to be the favoured trend this season.

In fact this seasons going to have you seeing a lot of ultra cool effects. Coats This season coats come with a nice thick mantle like look that feature tousled sleeves and funnelled collars. This seasons winter colours True to the season, soft snowy white shades seem to be a good choice for clothes that blend in with the winter theme. Other patterns included coats with widely placed collars and a rich furry texture. Effects Complementing the feel and textures of fabrics the designs around these effects that are set to make the stage this winter, range from, long pleats, to subtle wrinkles and clearly visible overstitches, to the blistered and tangled effects.

Denim is one of those fabrics that will probably be around forever, this winter, the theme is a slight gleam in the denim with an oxidised look. Scarves This season, trade in your old winter muffler for those large woollen scarves that can be draped over your shoulders like a stole. It's that time of the year again with snowflakes falling, yuletide cheer and Christmas shopping, hot cups of coco and cozy warm fireplace with sizzling embers of coal crackling away. For women transparent slippers laced with silver give an almost Cinderella effect. You don't want to be seen in last year's styles and certainly not something that's not the hottest rage at the moment.

Fabrics The prevailing tendencies for fabrics this season are fabrics that are over-worked with several different effects across their surfaces. Another popular colour to helps produce a sharp contrast is Black and various shades of bright black; while dull and muted greys give a nice warm and fuzzy touch and hues of rich red right through to mellow maroon are reflective of the season. Cashmere worked in with regular wool and mohair is blended to give the fabrics a light yet visibly textured look. While for men, muted shades of pink, lavender, brick red, grey, deep shades of purple and black are what's going to be setting the stage for fashion. Lightweight wool or reworked cottons are the base for designs that will debut this winter.

Even your local stores will stock up on some of these new designs. They shriek elegance and comfort in a very casual sort of way. For women, earthy colours ranging from the deep shades of olive, maroon, brown, deep blue's to chocolate brown are colours set to form the trend. Most knits are made with heavily emphasised gages to draw out the raw protective feel against the winter chill. Embodied with various prints on dulled wool the scarf lends a casual yet protective loo to the wearer be it a man or a woman.

The styles in vogue are hats that are either huge and puffy or tiny and pointed. Large knitted beanies or those furry oversized Moroccan hats all in this winter. Hair Choosing the right hair style to go with the fashion and season can be a daunting task. Men on the other to make the cut will have to aim to get their hair into the bushy straight yet carefully dishevelled look that gets tucked away into the tops of their mufflers. So, make sure you watch out for these lovely trends that are bound to take the country by storm.

Chunky silver bracelets and large but light earrings that dangle add to the effect. While some of the other fabrics are roughly cut to give a thatched heavily threaded effect. Jewellery Jewellery designs highlighting the winter season are marvellous add ons� silver snowflake pendants and large broaches like a sprig of holly or mistletoe make some really eye catching accessories. Fur lined hoods blended into the garment are also turning heads this winter. This winter season ensure you treat yourself to some of these trendy fashions and go paint the town red!

The fabrics are very solid or concrete with a sort of untamed natural feel blended with soft lustres. And honestly, you really do not have to own expensive designer wear to make a statement. Hats If you like hats you're in luck, this season hoods, hats and caps are the rage. But what's heating up the fashion scene this winter, a closer look reveals some interesting insights on the latest winter fashions. Footwear Ankle length shoes in shades of silver and grey are this winters winner.

Prints around the winter theme are almost subtle while the focus in on rich exterior of the fabric.

It' bags are the classic cars of the fashion set

2009-06-21T03:36:00.000-07:00

Women now want the 'it' bag and the one nobody else is carrying.

By buying a classic bag and looking after it, you are unlikely to lose money, rather see a steady gain with the added return of enjoying using it. Durante says that his customers are looking for this "unusualness" factor. " It's not always about big names, a few weeks ago Ms Minogue was at the shop of Tony Durante, a handbag dealer at Alfie's in London, and purchased a white raffia bag with a horse's head on the front for around [pound]200. People just don't seem to have paid attention to the fact that handbags have become the new shoes in the last few years, there is now an appreciation of the design that goes into them. Hindmarch's "I'm not a plastic bag" bags are unlikely to make it to "classic" status, they are after all mass-produced cotton totes, but other handbags from her range might well do so.

Few of you will have missed the fuss a couple of months ago when Sainsbury's sold 20,000 "I'm not a plastic bag" Anya Hind-march totes for [pound]5 each. Buying it from a vintage fashion dealer she's unlikely to bump into another celebrity carrying one. Last March Christie's sold a red Hermes crocodile skin Kelly bag for [pound]10,800, this had only been purchased in 1994 and was originally a bespoke product. "Every girl has a handbag," says Christie's specialist Monica Turcich, "and every girl wants one. Handbags are the new shoes, the must have "it" accessory that has all the fashion-istas clamouring for the latest offering from popular designers.

"Kylie Minogue was pictured carrying a Chloe bracelet bag around a few years ago which sparked a fashion and now we are selling the same thing at auction. That is good news for both collector investors and handbag enthusiasts, but there are some exceptions to the rule. So far Christie's has-n't sold any Hindmarch bags, but Turcich says she wouldn't be surprised if they start turning up at auction soon and she wouldn't turn them away. If you do want to retain the value in your handbag then you should go for one that is in excellent condition, is a good design and beautiful. Brightly coloured raffia bags are in at the moment because it's summer.

Within hours those same unbleached cotton bags were selling for in excess of [pound]150 on eBay. Durante says that Kylie loved this particular bag because it was unusual. " Kelly bags can be bought for [pound]600 and can often be sold on for [pound]1,000- [pound]2,000, which isn't bad for a bag which might have been bought back in the 1960s. It's also a market that has more in common with the male-dominated world of classic cars than you'd realise.

Some "it" bags will undoubtedly go down in value as fashions change, but the classics should stay steady. " There is a pristine one in the next auction which is estimated at [pound]800 to [pound]1,000 along with another Chloe handbag in the same lot. "I think Chloe has started the 'it' bag scene" adds Turcich, "I don't know how long it will take for them to become classics of their own, but I'm sure these will hold their value in five or 10 years' time. There's no doubt that most handbags are being bought to be used, it's not an investment market in the same way as many other collectables such as paul smith,Abercrombie and Fitch,dsquared etc, but again there are parallels to the car market. "Chloe and other more contemporary bags are more driven by what's popular now, but for Hermes and Chanel's quilted bag, these are classics which never go out of style and are always useable.

There are shoe designers that are artists and so too with handbags. The Kelly bag is the "holy grail" of the classic handbag world according to Turcich. " Like cars, most of the more recent designer handbags which sell through dealers and auction houses make significantly less than their original retail price, losing value the second the initial purchase has taken place. They've always been popular and they are the section of our 20th-century fashion sales for which we get the most phone calls, but now they are doing particularly well because everyone wants handbags, whereas 10 years ago there weren't the 'it' bags like we have today, simply the classics.

3 Different Kinds of Organic Tshirts and What to Choose?

2009-06-17T11:27:00.001-07:00

It is not a secret now that the demand for organic cotton clothing is rising quickly. People are willing to buy more natural clothing to themselves to prevent from harmful chemicals that are used at several textile processes.

However, there are also some clever people who are trying to make more money on using this weakness of people. I mean how will you trust that the t-shirt you purchased is really organic? There are 3 common usages of organic cotton.

a) You use the normal/conventional cotton and claim that it was organic. If people believes you then you will make %30 more profit with the exact same garments. So please carefully check the labels of the clothing before you buy and also try to buy from big brands!

b) You get the organic cotton. Made the fabric from it and dye it like you do with the normal cotton. In the end you will have a harmful and chemical fabric which is not organic but "made from organic cotton".

c) You get the organic cotton and dye it with dyestuff that is allowed by the organic certification companies and follow their guidelines. This is costly and the final fabric, t-shirt price will be higher but this is ofcourse healtier. In the end your organic fabric will not be harmful! In that case you can also say the term "organic t-shirt" easily.

Confusing right? Try to stay away from "made in India" and "made in China" organic cotton products for now. USA and Turkey is offering much better quality and trusted business at the moment. I will try to explain the details in my next article on fromorganic.com web site.

'Tis the Season for Flower Girl Dresses and Children's Formal Wear

2009-06-17T11:26:00.000-07:00

Spring is just around the corner, which means it's the season for children's formal wear. Weddings call for flower girl dresses and boy's tuxedos, as well as for First Communion dresses and boy's suits. What's in this season? Read on to find out!

Flower Girl Dresses

When it comes to flower girl dresses, you have several options that will bring smiles to the faces of your attendees, and make your flower girls feel like little princesses. A sleeveless satin bodice with a satin skirt and organza overlay is a simple but stunning combination. Scattered colored stones with a matching band at the waistband coordinates well with the attire of others in the bridal party. Depending on the age of the flower girl, choose either tea length or floor length.

For a feminine yet upscale look, choose a flower girl dress that is tiered in the back. A full peau satin skirt with one tier in front and three tiers in back, accented with a large bow with tails and fabric roses, will make the day special for both the flower girl and the bride.

If you're budget conscious, don't overlook some of the discount flower girl dresses that are available online. Just as beautiful as the pricier flower girl dresses, you can find satin and organza dresses, as well as tiered dresses, for between $35 and $80.

Communion Dresses

Every little girl will remember her First Communion for the rest of her life, so Communion dresses are an important part of the ritual. An organza scalloped princess style gown with coordinating veil will make her feel special, as will the simple lines of a satin Communion dress with lace and a removable bolero jacket.

Boy's Suits

This season, there are many choices for boy's suits. Whether it's his First Communion or whether he's attending in a family wedding, he'll be thrilled to wear a traditional five-piece suit. Double-breasted jackets are back in style, and come in white for the perfect First Communion outfit. For a more formal occasion, a boy's tuxedo - with or without tails - is always appropriate.

Christening Dresses

When it comes to girls' christening dresses there are many choices. An all-white batiste dress with smocking on a bodice dotted with white pearls, along with matching bloomers, is adorable. For more traditional christening dresses you can choose a length of up to 32 inches with intricate embroidery and a matching bonnet. Keep in mind that a christening dress is something that can be handed down for generations, so choosing a timeless style may be in order.

Christening Outfits for Boys

For boys, christening outfits are usually five-piece sets that consist of a shirt, pants, bowtie, vest, and hat. The typical pant length is either shorts or knickers. Some sets feature brocade, while others have satin trim.

How to Buy

With the Internet, a wide variety of children's formal wear is available at the click of a mouse. Plus, you're more likely to find discount flower girl dresses and bargains in children's formal wear at an online store. When ordering online, look for a company that not only offers flower girl dresses, boy's tuxedos, Communion dresses, and christening dresses, but that also asks you for the date of the event. Before ordering, check out the sizing charts, and don't hesitate to ask questions. Then, on the big day, make sure that your little ones enjoy themselves, and feel as special as they look!